Foundations

Foundations

Jun
28
CVB #0010: Hate data? What about listening?

CVB #0010: Hate data? What about listening?

Welcome to CVB Weekly, where every week I will share some of the most interesting learnings, ideas, and news related
5 min read
May
27
CVB #000: It's always good to start at the beginning. Right?

CVB #000: It's always good to start at the beginning. Right?

At least that's the way I like to start things. This is to share some context behind CVB
2 min read
May
13
CVB #003: My love - hate relationship with data

CVB #003: My love - hate relationship with data

Let's start first with the 'hate' part of this story. I was one of those kids
2 min read
May
13
CVB #002: Getting comfortable with data

CVB #002: Getting comfortable with data

Let's start by dispelling a few myths. Only 36% of marketers worldwide use customer data in their decision
2 min read
May
12
CVB #001: What is the role of marketing?

CVB #001: What is the role of marketing?

Do you feel clear on the role marketing plays within the organisation you work for? This post will share the
1 min read